Kip Langello wrote 9 novels and sent them out diligently to various agents and publishers. All were rejected. He even received contradictory feedback from industry gatekeepers, one person telling him that his plot was great but his characters were weak, another telling him — about the same story — that his characters were great but his plot was weak.
But then, a breakthrough: his 10th manuscript was accepted and published. Not only that, but he received a six-figure advance, a two-book contract, and a TV movie option. And has published 4 books since.
What made the difference?
“Before writing No. 10,” Langello writes in the September 2013 issue of Writer’s Digest, “I asked myself who was going to read my book. I visualized one person …. The same way I create characters when I write, I created a reader — my ideal reader … And I gave her a name: Peggy.”
“Peggy forced me to use a consistent voice and style, to be consistent and focused and true to a single reader, representative of a larger niche readership. And so my novel read that way — consistent, focused, true.”
In writing The Mystery of the Jade Avenger, my “Peggy” is named Seth. Seth is almost 9 years old and is certifiably Gifted & Talented. And he’s a real person — my nephew — which makes it a lot easier for a beginning novelist like myself to figure out how to write to a young audience, since I can simply ask him questions and be showered with his many thoughts on any subject. By writing for him (and often with him since he is generous about sharing his many ideas!), I can focus on entertaining him, focusing on what interests him, frightens him, and engages him.
I love this technique because it really does help keep the focus on that one person in a million that you are writing for.